After the second feedback, some points about the project are defined:
• It is going to explore fences Brazilian women face through real stories.
• The project aims to make those invisible fences visible.
• The project is about reflecting about women space in Brazilian society, starting from inside: making women think about themselves.
The next step is to define who the project is talking with, and how it intends to do that.
A first public is defined already: women giving testimonials. One intention of this project is to push women to reflect about their lives. Being conscious is one step to change a reality. So the process of this project touches one public.
The second public is who is going to read the outcome.
Some possibilities where put in the wall:
• Kids & education: approaching kids in schools, orphanages, cultural centers and so on to talk about chauvinism, boundaries, fences, opportunities and equality.
• Mature Women: talking to the same public that is approached about the testimonials.
• NGO’s & Movements: helping those groups to disseminate their projects.
• Mature Men: exposing to mature men the chauvinism they help to build. Awareness and empathy.
• Parents, kids & education: helping parents with the education of their kids.
• Teachers: helping teachers to approach this topic with kids.
• Non-brazilians: showing them how is the reality in Brazil.
• Churches & religious people: awareness. How their own beliefs interfere in another people’s life. Where is its boundary.
• Poor communities: spreading an awareness material through poor communities through social programs, cultural centers, etc.
• Brazilian government: arguing why it is so important to talk about that with population.
• Mother’s day: talking to the society about this day and how we treat our mothers as women beings.
We are thought to be intolerant since childhood. We learn that girls wear pink and play with dolls while boys wear blue and play with cars. We learn what is “right” and “wrong” in other people’s behave and in ourselves’. And in some cases we learn that we can’t be someone we really wanna be.
What we hold to be true is based on opinion, prejudice, personal experience and often learned from our environment (family, peer, community). Assumptions perpetuate an imbalance of power across race, class, and gender. One factor that makes this imbalance even stronger is the lack of personal concrete familiarity that individuals have with each other.
One possibility to teach respect, tolerance and boundaries is through empathy. Children between the ages of eight and ten years old, before they develop fully formed gender identities and while they are still open about the way they identify with others are my target. I believe the right communication can have the broadest impact with this group.
Regarding environment, my personal experience in Brazil tells me the problem is even deeper in poorer communities. Talking with kids from the neediest areas of the country aims to cause a positive impact on the way people treat their girls and women.
The next step is to create personas in order to have a clearer view of my final target.